Steve went above and beyond, he listened to what the fans were saying and understood the show and what it meant to us and them. We highly recommend Steve. You can not have a better person in your corner.
‘Me and Mrs Jones’ was a 6-part romantic comedy starring Sarah Alexander (Coupling), Neil Morrissey (Men Behaving Badly), Nathaniel Parker (Merlin) and Robert Sheehan (Misfits). It was created and written by Oriane Messina and Fay Rusling and produced by Hartswood Films for the BBC.
Working directly with both the show’s creators and its star, I ran a community hub, primarily through facebook, to raise the show’s online profile, encourage audience advocacy, and provide a dedicated space where fans could interact with writers of the show (and also gush about how gorgeous they all found Robert Sheehan).
When it looked as though the show might not get recommissioned for a second series I devised a campaign that gave the fans a platform to be heard whilst also not burning any bridges between the creators and the broadcaster.
‘Love Letter’ Campaign